Privacy Policy

Bellamour Gray (FF COMMERCE LTD) — Data Protection, GDPR & French Data Protection Act | Last updated: September 2026

At Bellmont Gray (commercially operated by FF COMMERCE LTD, registered in the United Kingdom under company number 17398899), protecting the privacy, confidentiality, and security of your personal data is of paramount importance.

This policy describes how we collect, use, and share your information during your browsing and purchases. This policy is rigorously established in accordance with the European General Data Protection Regulation (GDPR) and the Data Protection Act applicable in France.

1. Categories of Data Collected

We collect only the information necessary for the smooth operation of our services. These are divided into two main categories:

2. Purposes of Data Processing

Your personal data is used transparently for the following purposes:

• Order Fulfillment: Processing your purchases, billing, organizing shipping and delivery.
• Customer Support: Responding to your requests, managing returns, exchanges, and potential disputes.
• Security & Fraud Prevention: Verifying transactions to prevent fraud and guarantee a secure shopping environment.
• Marketing (with Consent): Sending promotional offers, newsletters, and personalized communications (you can unsubscribe at any time).

3. Legal Basis & Retention Period

Legal Bases (Art. 6 GDPR): The processing of your data is based on the performance of the sales contract, our legitimate interest (securing the platform, commercial analytics), or your explicit consent (marketing, non-essential cookies).

Retention Period: Data is retained for the duration strictly necessary for the aforementioned purposes (generally the duration of the commercial relationship) and in accordance with our legal, accounting, and tax obligations (up to 10 years for invoices).

4. Data Sharing & International Transfers

Data Sharing: We never sell, rent, or trade your personal data to third parties. Your data may be shared exclusively with our trusted service providers to the extent necessary to perform our services:

• Our host and e-commerce platform provider, Shopify Inc.
• Secure payment providers.
• Carriers and logistics centers in charge of your deliveries.

Transfers Outside the EEA: Some of our service providers may be located outside the European Economic Area (EEA), including in the United Kingdom. In this case, we ensure that appropriate safeguards (such as adequacy decisions or standard contractual clauses of the European Commission) are implemented to guarantee a level of protection equivalent to the GDPR.

5. Your Rights (GDPR)

In accordance with the GDPR and the French Data Protection Act, you hold the following rights regarding your personal data:

• Right of Access: Obtain confirmation that data is being processed and receive a copy.
• Right to Rectification: Correct inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): Request the deletion of your personal data.
• Right to Restriction & Object: Suspend or object to certain processing operations (e.g., direct marketing).
• Right to Data Portability: Receive your data in a structured, standard machine-readable format.

You can exercise these rights at any time by contacting us at info@bellmontgray.com. You also have the right to lodge a complaint with the Commission Nationale de l'Informatique et des Libertés (CNIL) if you believe that the processing of your data infringes applicable legislation.